Types of Narrative Styles in Advertising

Music
Mar 2013, Mon

Targeted Campaigns

With the developing advertising sector, very different narrative styles have started to be used in advertisements. Depending on the purpose of the advertisement and the profile of the company, the narrative styles used in advertisements can vary.The direct narration style is a frequently used method. The product is introduced in a language that everyone can understand. The aim is to persuade the television viewer to buy the product. A targeted, clear, and simple language is used. In the indirect narration style, the product being advertised is not placed at the center. The product is mentioned, but the aim is to create a positive image related to the brand in the subconscious of the viewers. With the resulting trust, a positive image about the product is also established. The exaggerated narration style is frequently seen in advertisements today. Advertisements using this narration style are engaging and keep the viewer watching.

Designs in Scenario Form

Generally, fantastic environments are seen in these advertisements. Characters that do not exist in reality may be used. Humor is also frequently included in this type of advertisement. While trying to create an advertisement with surreal images, care should be taken not to be misleading about the product. The humorous narration style is also a type loved by viewers. This type is usually designed in the form of a scenario with a beginning, middle, and end. It is easy for an advertisement using humor to capture the viewer's attention. Professionals can decide on the most appropriate advertising format in line with the targeted purpose. Successful advertisements can be achieved sometimes by adding a jingle to the prepared visuals, sometimes by combining different narrative styles. It would be best to work with professionals for the right advertising campaign.